Case study — Aquametrics Environmental
A water-treatment firm's full funnel — campaigns, landing pages, content vertical and admin integration — running on The Column Space's platform.
The setup
Aquametrics sells advanced water-treatment systems (iron/manganese and PFAS remediation) to well owners and municipalities. Their buyers search regionally and convert through education: water reports, treatment guides, county-specific pages.
What The Column Space runs for them
- Content vertical: a water-quality education vertical with market-segment pages (iron/manganese education for well owners, county PFAS reports) authored in our CMS and kept current.
- Landing pages: per-segment conversion pages with A/B-tested headlines and lead-capture forms; each ad click carries its attribution through to the captured lead.
- Coordinated campaigns: regional campaigns pointing at the right segment page, with budgets governed by day/week/month spend caps — over-cap campaigns pause automatically on the platform.
- Admin integration: Aquametrics' own admin website embeds funnel dashboards — pipeline, leads, campaign performance — next to their internal CRM and engineering tools. Their team never leaves their own console to see marketing state.
The loop in production
Leads from the landing pages land in Aquametrics' CRM with full attribution (campaign → ad → page variant). Spend syncs from the ad platforms; the limit gate debits their account balance; the AI review rotates creative on fatigued segments and logs each action to the activity feed for the weekly human review.
Details shared with permission; figures available on a call.