How it works

From purchase to a running, self-tuning funnel — and exactly how we keep spend under control.

1. Your dashboard is provisioned

When you subscribe, our platform provisions your bundle automatically: a content vertical for your industry, landing pages matched to each audience segment, and your ad campaigns — created and operated on your behalf by our team on the major advertising platforms.

2. The spend-control loop

You set spend limits — daily, weekly, monthly — when you subscribe, and can change them any time. Our platform enforces them mechanically:

  1. Budgets are set on each campaign at creation.
  2. Spend sync: the platform regularly retrieves spend and performance reports for our clients' campaigns from the advertising platforms.
  3. Limit gate: synced spend is compared against your caps and your account balance.
  4. Enforcement: when a cap is reached, the platform pauses the campaign on the ad platform itself — and resumes it when the window rolls over or you raise the limit. Every pause/resume is recorded in your activity feed.
CONTENT (WE AUTHOR) market vector contaminant angle page content headline · copy · CTA landing page thecolumn.space author emit F F AD PLATFORM (WE MANAGE) campaign + budget created PAUSED ad group + keywords criteria ads served the platform decides report cost · clicks · conv.
One functor, two directions. The write path turns an authored market vector into a paused, budget-capped live platform campaign; the read path (GAQL) pulls performance back into our reporting.

3. The AI campaign manager

On a schedule set by your plan (weekly, daily, or continuous), an AI workflow reviews your campaigns: click-through and conversion trends, lead quality, creative fatigue, budget utilization. Within the rules you set, it acts — rotating creatives, rebalancing budgets between campaigns, pausing underperformers — and it writes every observation and action to your dashboard's activity feed. Material changes on enterprise plans wait for human approval; nothing is ever hidden.

4. Leads land with you

Landing-page conversions flow to your dashboard in real time (and to your own systems on white-label plans). You see which campaign, which page variant, and which ad placement produced each lead — full attribution, end to end.

See the loop run on a real account

Read the Aquametrics case study